Different people consume information in different ways. Yet we sometimes expect individuals throughout our nonprofit organizations and the people we serve to derive the same meaning from just one set of financial reports, often an income statement and balance sheet.
Speaking at the Fourth Annual CLA National Association Conference, Lisa Stover, manager in the CLA nonprofit group, provided association executives with examples of data visualization: dashboards, scorecards, and benchmarking reports to share financial and operational data in a more meaningful way.
In this four-minute CLA Talks video from Stover’s presentation at the conference, she says that data visualization can provide an engaging way to communicate with your association management, board members, and donors, and better tell the organization’s story to a wide range of audiences.